Fantasy for her

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Woman with red curls in lace, lying on white linen in warm light Two women resting close together in amber light Blonde woman in black lace smiling on a white bed
Fantasy for her

Made for her

Lifestyle photography for Fantasy for her. Window light, linen and lace.

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The look

Soft light, real skin, her own room

Every frame is shot from her side of the bed.

The photography sits in the hour after a bath or before sleep. Light comes from a window or a bedside lamp, never a studio. Skin keeps its freckles and texture. Wardrobe is ivory silk, cotton and black lace, and the rooms are lived in: rumpled linen, walnut furniture, a tub with petals.

159photographs
4chapters
3formats
Blonde woman in black lace sitting up in white bedding, looking at the cameraGarnet velvet and rose petals on white linen

Chapters

Four ways into the brand

Palette & type

Colours taken from the photographs

Skin, linen and lace

Linen#ECE9E6
Oat#C5BAAF
Lamp glow#A58F7B
Amber#936D51
Walnut#5A3E2B
Black lace#0A0807

Still-life accents

Garnet velvet#6B1522
Coral#D9705A
Powder blue#BCD3E6
Sage#8C9A84
Brass#B9975B
Forest#123524
Fantasy for her
Regular for the quiet line underneath.
Semibold for small labels

Inter Light · Regular · Semibold

Art direction

What makes a frame ours

  • LightOne soft source from the side: a sheer curtain, a bedside lamp or candles. Warm white balance, gentle shadows, no flash.
  • CastingWomen across ages, skin tones and body types, alone and with partners. Freckles, tattoos and natural hair stay in.
  • WardrobeIvory slips, cotton tanks and lace sets in black, ivory or blush. Nothing glossy, nothing costume.
  • SettingBedrooms and bathrooms that feel like home. White bedding, walnut and oak, marble, plants, a filled tub.
  • MoodRested, close and in charge. Eyes closed or looking straight at the camera. In Sweet Domination she sits and he kneels.
  • Still lifeNightstands shot from above, plus empty rooms and fabric close-ups. These are the stages for product tiles.

Ecommerce tiles

Tile explorations

All 72 tiles from the Tile Directions canvas: two directions, After Dark and All About Her, each in the original serif and in Inter, for two products. The seven mood tiles in each row use photographs from this library.